FACULTY BIO

Dr. Karim Ben Yahia is a Marketing Assistant Professor and the Bachelor of Science in Marketing program coordinator at the College of Business Administration, University of Bahrain. Dr. Ben Yahia teaches both management and marketing, with more than 16 years of teaching experience. His research areas of interest are digital marketing, advertising communication, mobile banking, E-banking, agri-food industry marketing, innovation, cultural congruency in advertising, word of mouth, and buzz marketing.

Dr. Ben Yahia has published his research work in indexed academic journals such as the European Journal of International Management, the Total Quality Management and Business Excellence (TQMBE), the International Journal of Bank Marketing, and the Preservation, Digital Technology & Culture. Dr. Ben Yahia has also participated in several international conferences such as the European Marketing Academy Conference (EMAC), the International Business Information Management Conference (IBIMA), the International Marketing Trends Conference (IMTC), the International Conference on Communication and Management (ICCM), in addition to African countries Research Days.