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Dr. Karim Ben Yahia

Assistant Professor

Management and Marketing
17438593
S1B-128
kyahya@uob.edu.bh

Areas of Expertise

Digital marketing, Advertising communication, Online and mobile banking, Agri-food industry marketing, Terroir products, Cultural heritage, Consumer behavior, Innovation, Cultural congruency in advertising, Word of mouth, Technology adoption, and Buzz marketing.

Education

  • PhD in Marketing at the Higher Institute of Management (ISG Tunis), University of Tunis, with Very Honorable Distinction, 2016.
  • Research Master in Companies and European Market in Management at the Higher School of Economic and Commercial Studies (ESSEC Tunis), University of Tunis, with Very Honorable Distinction, 2007.
  • Bachelor’s Degree in Marketing at the Higher School of Economic and Commercial Studies (ESSEC Tunis), University of Tunis, 2004.

Biography

Dr. Karim Ben Yahia holds a PhD in Marketing from the Higher Institute of Management (ISG Tunis), where he graduated with Very Honorable Distinction. His doctoral thesis focused on ""Conditions of Compatibility Between the Advertisement Message and the Culture of the Target: Case of Global Companies with Dubbed Advertisements.""

Currently, Dr. Ben Yahia serves as a Marketing Assistant Professor and the Bachelor of Science in Marketing Program Coordinator at the College of Business Administration, University of Bahrain. With over 18 years of teaching experience, he specializes in delivering courses in management and marketing, fostering academic excellence and practical skills among students.

Dr. Ben Yahia’s research interests span a wide range of areas, including digital marketing, advertising communication, online and mobile banking, agri-food industry marketing, terroir products, cultural heritage, consumer behavior, innovation, cultural congruency in advertising, word of mouth, technology adoption, and buzz marketing.

He has contributed to numerous indexed academic journals, such as the European Journal of International Management, Total Quality Management and Business Excellence (TQMBE), International Journal of Bank Marketing, and Preservation, Digital Technology & Culture. Additionally, he has presented his research at prestigious international conferences, including the European Marketing Academy Conference (EMAC), International Business Information Management Conference (IBIMA), International Marketing Trends Conference (IMTC), International Conference on Communication and Management (ICCM), and African Countries Research Days.

Dr. Ben Yahia is deeply committed to advancing knowledge in marketing and management, bridging the gap between theory and practice, and inspiring the next generation of marketing professionals.

Achievements

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Affiliations

-

Grants & Contracts Awarded

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Publications & Presentations

  1. Ben Yahia, K. “Exploring the Intersection of Digital Transformation and Women's Operational Efficiency in Transformative Roles of Women in Public and Private Sectors” pp. 46-67 in Al A'ali, E., Masmoudi, M., and AlSaffar, G. (2024): “Leading Positions in the Bahraini Governmental Sector”, IGI Global, (Scopus), DOI: 10.4018/979-8-3693-3208-5.
  2. Ben Yahia, K. & Bouslama, F. (2023): “Reflections on the Preservation of Tunisian Cultural Heritage in A Post-Crisis Context: Between Digitalization and Innovative Promotional Techniques”, Preservation, Digital Technology & Culture, Vol. 52, No. 1, pp. 17-29. https://doi.org/10.1515/pdtc-2022-0028, (Scopus Q2).
  3. Allam, Z., Shaju, G., Ben Yahia, K. & Azam, M. (2023): “Emotional Exhaustion and Job Satisfaction: An Investigation of the Mediating Role of Job Involvement using Structural Equation Modeling”, International Journal of Innovative Research and Scientific Studies, Vol. 6, N°1, pp. 20-27 (Scopus Q3).
  4. Ben Yahia, K. & Berraies, S. (2021): “Bank’s e-reputation and customers’ e-loyalty in the Mobile banking applications: e-trust and e-satisfaction as mediators and the frequency of use as moderator”, European Journal of International Management, In press, (Web of Science Q3, Impact factor 1,372, Scopus Q2, CNRS 4).
  5. Trabelsi-Zoghami, A., Berraies, S., & Ben Yahia, K. (2020): “Service quality in a mobile banking applications context: Do users’ age and gender matter?”, Total Quality Management and Business Excellence (TQMBE), Vol.31, N°15-16, pp. 1639-1668 (Web of Science Q3, Impact factor 1,526, Scopus Q1, CNRS 4).
  6. Trabelsi-Zoghlami, A., Ben Yahia, K. & Berraies, S. (2018) : “From Mobile Service Quality evaluation to e-Word-Of-Mouth what makes the users of mobile banking applications speak about the bank?"", International Journal of E-Services and Mobile Applications (IJESMA), Vol. 10, N°2, pp. 36-57, (Scopus Q4).
  7. Berraies, S., Ben Yahia, K. & Hannachi, M. (2017): “Identifying the effects of perceived values of Mobile banking applications on customers: Comparative study between baby-boomers, generation X and generation Y”, International Journal of Bank Marketing, Vol.35, No. 6, pp. 1018-1038 (Web of Science Q2, Impact factor 2,294, Scopus Q2, CNRS 4).
  8. Trabelsi-Zoghlami A., Ben Yahia, K. & Touzani M. (2016) : “Corporate Reputation and C2C Websites: an exploratory approach”, International Journal of Online Marketing (IJOM), 6(4), pp. 1-11, Web of Science Emerging Sources Citation Index (ESCI).
  9. Ben Yahia, K., Touiti, S. & Touzani, M. (2016): “Cultural congruency and shocking buzz campaigns : Contrasting the opinions of professionals and consumers”, Journal of Marketing and Consumer Behaviour in Emerging Markets, Vol.1, n°3, pp. 20-33.
  10. Trabelsi-Zoghlami, A., Ben Yahia, K., Touiti, S. & Touzani, M. (2016) : “Exploring the role of culture in determining boycotting behaviour after a negative word of mouth ”, Journal of Marketing Research and Case Studies, Vol. 2016.
  11. Berraies, S., Chtioui, R. & Ben Yahia, K. (2015) : “Functional characteristics of banking websites and customer loyalty: The mediating role of online trust”, Journal of Applied Business Research, Vol. 31, No. 3, pp. 911-923 (CNRS 3 [until 31/12/2015], FNEGE 3).
  12. Berraies, S., Chaher, M. & Ben Yahia, K. (2014) : «Employee empowerment and its importance for trust, innovation and organizational performance”, Business Management and Strategy, Vol.5, N°2, pp. 82-103.
  13. Berraies, S., Chaher, M. & Ben Yahia, K. (2014): «Knowledge Management Enablers, Knowledge Creation Process and Innovation Performance: An Empirical Study in Tunisian Information and Communication Technologies Sector», Business Management and Strategy, Vol.5, N°1, pp. 1-26.

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Dr. Karim Ben Yahia

Assistant Professor

Management and Marketing
17438593
S1B-128
kyahya@uob.edu.bh

Areas of Expertise

Digital marketing, Advertising communication, Online and mobile banking, Agri-food industry marketing, Terroir products, Cultural heritage, Consumer behavior, Innovation, Cultural congruency in advertising, Word of mouth, Technology adoption, and Buzz marketing.

Education

  • PhD in Marketing at the Higher Institute of Management (ISG Tunis), University of Tunis, with Very Honorable Distinction, 2016.
  • Research Master in Companies and European Market in Management at the Higher School of Economic and Commercial Studies (ESSEC Tunis), University of Tunis, with Very Honorable Distinction, 2007.
  • Bachelor’s Degree in Marketing at the Higher School of Economic and Commercial Studies (ESSEC Tunis), University of Tunis, 2004.

Biography

Dr. Karim Ben Yahia holds a PhD in Marketing from the Higher Institute of Management (ISG Tunis), where he graduated with Very Honorable Distinction. His doctoral thesis focused on ""Conditions of Compatibility Between the Advertisement Message and the Culture of the Target: Case of Global Companies with Dubbed Advertisements.""

Currently, Dr. Ben Yahia serves as a Marketing Assistant Professor and the Bachelor of Science in Marketing Program Coordinator at the College of Business Administration, University of Bahrain. With over 18 years of teaching experience, he specializes in delivering courses in management and marketing, fostering academic excellence and practical skills among students.

Dr. Ben Yahia’s research interests span a wide range of areas, including digital marketing, advertising communication, online and mobile banking, agri-food industry marketing, terroir products, cultural heritage, consumer behavior, innovation, cultural congruency in advertising, word of mouth, technology adoption, and buzz marketing.

He has contributed to numerous indexed academic journals, such as the European Journal of International Management, Total Quality Management and Business Excellence (TQMBE), International Journal of Bank Marketing, and Preservation, Digital Technology & Culture. Additionally, he has presented his research at prestigious international conferences, including the European Marketing Academy Conference (EMAC), International Business Information Management Conference (IBIMA), International Marketing Trends Conference (IMTC), International Conference on Communication and Management (ICCM), and African Countries Research Days.

Dr. Ben Yahia is deeply committed to advancing knowledge in marketing and management, bridging the gap between theory and practice, and inspiring the next generation of marketing professionals.

Achievements

-

Affiliations

-

Grants & Contracts Awarded

-

Publications & Presentations

  1. Ben Yahia, K. “Exploring the Intersection of Digital Transformation and Women's Operational Efficiency in Transformative Roles of Women in Public and Private Sectors” pp. 46-67 in Al A'ali, E., Masmoudi, M., and AlSaffar, G. (2024): “Leading Positions in the Bahraini Governmental Sector”, IGI Global, (Scopus), DOI: 10.4018/979-8-3693-3208-5.
  2. Ben Yahia, K. & Bouslama, F. (2023): “Reflections on the Preservation of Tunisian Cultural Heritage in A Post-Crisis Context: Between Digitalization and Innovative Promotional Techniques”, Preservation, Digital Technology & Culture, Vol. 52, No. 1, pp. 17-29. https://doi.org/10.1515/pdtc-2022-0028, (Scopus Q2).
  3. Allam, Z., Shaju, G., Ben Yahia, K. & Azam, M. (2023): “Emotional Exhaustion and Job Satisfaction: An Investigation of the Mediating Role of Job Involvement using Structural Equation Modeling”, International Journal of Innovative Research and Scientific Studies, Vol. 6, N°1, pp. 20-27 (Scopus Q3).
  4. Ben Yahia, K. & Berraies, S. (2021): “Bank’s e-reputation and customers’ e-loyalty in the Mobile banking applications: e-trust and e-satisfaction as mediators and the frequency of use as moderator”, European Journal of International Management, In press, (Web of Science Q3, Impact factor 1,372, Scopus Q2, CNRS 4).
  5. Trabelsi-Zoghami, A., Berraies, S., & Ben Yahia, K. (2020): “Service quality in a mobile banking applications context: Do users’ age and gender matter?”, Total Quality Management and Business Excellence (TQMBE), Vol.31, N°15-16, pp. 1639-1668 (Web of Science Q3, Impact factor 1,526, Scopus Q1, CNRS 4).
  6. Trabelsi-Zoghlami, A., Ben Yahia, K. & Berraies, S. (2018) : “From Mobile Service Quality evaluation to e-Word-Of-Mouth what makes the users of mobile banking applications speak about the bank?"", International Journal of E-Services and Mobile Applications (IJESMA), Vol. 10, N°2, pp. 36-57, (Scopus Q4).
  7. Berraies, S., Ben Yahia, K. & Hannachi, M. (2017): “Identifying the effects of perceived values of Mobile banking applications on customers: Comparative study between baby-boomers, generation X and generation Y”, International Journal of Bank Marketing, Vol.35, No. 6, pp. 1018-1038 (Web of Science Q2, Impact factor 2,294, Scopus Q2, CNRS 4).
  8. Trabelsi-Zoghlami A., Ben Yahia, K. & Touzani M. (2016) : “Corporate Reputation and C2C Websites: an exploratory approach”, International Journal of Online Marketing (IJOM), 6(4), pp. 1-11, Web of Science Emerging Sources Citation Index (ESCI).
  9. Ben Yahia, K., Touiti, S. & Touzani, M. (2016): “Cultural congruency and shocking buzz campaigns : Contrasting the opinions of professionals and consumers”, Journal of Marketing and Consumer Behaviour in Emerging Markets, Vol.1, n°3, pp. 20-33.
  10. Trabelsi-Zoghlami, A., Ben Yahia, K., Touiti, S. & Touzani, M. (2016) : “Exploring the role of culture in determining boycotting behaviour after a negative word of mouth ”, Journal of Marketing Research and Case Studies, Vol. 2016.
  11. Berraies, S., Chtioui, R. & Ben Yahia, K. (2015) : “Functional characteristics of banking websites and customer loyalty: The mediating role of online trust”, Journal of Applied Business Research, Vol. 31, No. 3, pp. 911-923 (CNRS 3 [until 31/12/2015], FNEGE 3).
  12. Berraies, S., Chaher, M. & Ben Yahia, K. (2014) : «Employee empowerment and its importance for trust, innovation and organizational performance”, Business Management and Strategy, Vol.5, N°2, pp. 82-103.
  13. Berraies, S., Chaher, M. & Ben Yahia, K. (2014): «Knowledge Management Enablers, Knowledge Creation Process and Innovation Performance: An Empirical Study in Tunisian Information and Communication Technologies Sector», Business Management and Strategy, Vol.5, N°1, pp. 1-26.

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