Bachelor of Science in Marketing

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PROGRAM LEVEL

The Marketing Program is designed to foster comprehensive professional development in our students, enhancing their competence and understanding of key issues, theories, and practices within the field of marketing. A strong emphasis is placed on practical learning, bridging the gap between academic knowledge and real-world application. Upon successful completion, students will be equipped with the essential skills needed for a successful career in marketing.

ABOUT THE PROGRAM

DETAILED STUDY PLAN

Press here to download the 2020 Academic Plan of the program     (PDF, 1.1 MB , 19 Pages)

Press here to download the 2019 Academic Plan of the program     (PDF, 0.7 MB , 18 Pages)

Press here to download the 2013 Academic Plan of the program     (PDF, 0.7 MB , 17 Pages)

PROGRAM EDUCATIONAL OBJECTIVES

1. Master fundamental and specialized marketing concepts with an emphasis on digital, entrepreneurial, and strategic applications.
2. Understand the global and technological scope of marketing, developing innovative strategies for international markets.
3. Critically analyze marketing challenges, integrating online and digital approaches.
4. Develop technology-enabled marketing reports and strategic plans, excelling in professional communication.
5. Demonstrate professional and leadership proficiency in dynamic and culturally diverse environments.
6. Embrace independent learning, innovation, and ethical responsibility, with a focus on CSR and sustainability.

PROGRAM INTENDED LEARNING OUTCOMES

  1. a1. Students will identify and apply core and advanced marketing concepts, emphasizing digital and strategic applications in business scenarios.
    a2. Students will analyze the interconnections between marketing, digital transformation, and core functional areas of business.
  2. b1. Students will evaluate international business environments and cross-cultural differences to develop effective global marketing strategies.
    b2. Students will identify and analyze key factors shaping international and evolving markets to adapt marketing strategies accordingly.
  3. c1. Students will apply critical and strategic thinking to assess marketing challenges and propose innovative solutions.
    c2. Students will use data-driven and technological tools to support effective marketing decision-making.
  4. d1. Students will develop comprehensive, technology-based reports that are clear, well-structured, and adapted to professional standards.
    d2. Students will prepare and deliver professional presentations using digital tools and strategic communication techniques.
  5. e1. Students will demonstrate leadership and teamwork skills to adapt to complex and dynamic business environments.
    e2. Students will engage in experiential learning activities to enhance collaboration and problem-solving in diverse business contexts.
  6. f1. Students will integrate ethical responsibility and sustainability considerations into digital marketing strategies and practices.
    f2. Students will assess the social and cultural implications of marketing decisions in a rapidly evolving digital landscape.

PROGRAM COORDINATOR

Dr. Karim Ben Yahya

(kyahya@uob.edu.bh)