FACULTY BIO

Areas of Expertise

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Marketing Management; Entrepreneurship; Business Strategy; and Quality Assurance in Higher Education

Education

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D.B.A., Financial Services Marketing, University of Westminster, 2015; Ph.D., Marketing Management, The American University in Cairo, 2008; MBA, International Marketing, Georgia State University, 2001; P.G. Diploma, Sales & Marketing, The American University in Cairo, 1999; B.Sc., Commerce, Ain Shams University, 1997.

Biography

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Dr. Waleed is an Associate Professor of Marketing and Entrepreneurship and the Chairman of the Department of Management and Marketing. He has 23 years of experience in teaching and research in Business Administration at various Higher Education Institutions in Egypt, Lebanon, Saudi Arabia, UK, and Bahrain. He has extensive professional experience in marketing, HR, and strategic management. He served in many leading positions, such as a Dean of the College of Business, then, the university Director of the QA Center at the Kingdom University, Bahrain, and a Strategy Advisor to the vice-rector of Graduate Studies and Scientific Research at King Saud University, KSA. Moreover, Dr. Waleed has worked in the professional domain at many leading international business corporations in the pharmaceuticals, FMCG, advertising development, and e-learning industries. He has led local consultancy projects in collaboration with leading companies in Bahrain, such as Bapco and Ebrahim Khalil Kanoo Group – EKK. Dr. Waleed has authored many publications and conference papers in various academic journals indexed in prestigious international databases in Marketing, Entrepreneurship, and Strategic Management

Achievements

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Affiliations

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Grants & Contracts Awarded

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Publications & Presentations

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1. Editorial: Emerging trends in innovation management and entrepreneurship development in the 21st century: issues, challenges, and opportunities, Al-Shammari, M., Aziz, W. A., Jasimuddin, S.M., Frontiers in Psychology, (2023).
2. Digital Product and Marketing Innovations for the Greater Good: Evolution, Emergent Challenges, and Potential Research Paths, Aziz W. A., the 6th Equal Opportunities Conference (EO’2023), Springer Nature, (2023).
3. The Conformational Approach to Green Marketing as a Tool for Environmental Sustainability, Aziz W. A., 4th International Sustainability and Resilience Conference, SRC (2023).
4. Marketing Sustainability, Resilience, and Innovation Capacity: Lessons from the Online Retail Industry, Aziz W. A., 4th International Sustainability and Resilience Conference, SRC (2023).
5. Digital Marketing Competencies as a Factor in the Success of E-Commerce Small Businesses in International Markets, Aziz W. A., International Conference on Data Analytics for Business and Industry, ICDABI (2022).
6. Corporate Social Responsibility and Customer Loyalty: A Model of Islamic Banking Sector, Aziz W. A., 2022 International Conference on Sustainable Islamic Business and Finance, SIBF (2022).