PROGRAM LEVEL
The Marketing Program is designed to foster comprehensive professional development in our students, enhancing their competence and understanding of key issues, theories, and practices within the field of marketing. A strong emphasis is placed on practical learning, bridging the gap between academic knowledge and real-world application. Upon successful completion, students will be equipped with the essential skills needed for a successful career in marketing.
ABOUT THE PROGRAM
DETAILED STUDY PLAN
Press here to download the 2020 Academic Plan of the program   (PDF, 1.1 MB , 19 Pages)
Press here to download the 2019 Academic Plan of the program   (PDF, 0.7 MB , 18 Pages)
Press here to download the 2013 Academic Plan of the program   (PDF, 0.7 MB , 17 Pages)
PROGRAM EDUCATIONAL OBJECTIVES
- Master fundamental and specialized concepts within the field of marketing.
- Understand the global scope of marketing and develop strategies to effectively navigate and operate in international markets.
- Critically analyze marketing challenges and formulate solutions based on a thorough evaluation of marketing data and information.
- Create technology-driven written reports and plans, and excel in professional interactive oral communication.
- Demonstrate professional proficiency, with the ability to collaborate effectively and lead teams.
- Embrace a capacity for independent learning, innovation, and ethical decision-making.
PROGRAM INTENDED LEARNING OUTCOMES
a1. Students will apply their knowledge of marketing to real-world business scenarios.
a2. Students will comprehend how marketing integrates with other essential business functions.
b1. Students will gain insights into global business environments and cross-cultural differences.
b2. Students will recognize and analyze significant international factors affecting marketing.
c1. Students will articulate key concepts relevant to business and marketing decision-making.
c2. Students will employ appropriate tools to facilitate effective decision-making.
d1. Students will produce clear and concise written materials tailored to specific audiences, purposes, and contexts.
d2. Students will deliver well-structured oral presentations professionally and with clarity.
e1. Students will cultivate leadership abilities essential for professional settings.
e2. Students will engage in experiential learning and appreciate the value of diverse team dynamics.
f1. Students will evaluate ethical, environmental, and sustainability aspects in marketing decisions and practices.
f2. Students will identify social and cultural impacts within business contexts.
