PROGRAM LEVEL
The program promotes the fullest professional growth of individual students by building their professional competence and understanding of major issues, theories and practice in the functional areas of marketing. On successful completion of the program students will be equipped with skills required for a career in marketing.
ABOUT THE PROGRAM
DETAILED STUDY PLAN
Press here to download the 2020 Academic Plan of the program   (PDF, 1.1 MB , 19 Pages)
Press here to download the 2019 Academic Plan of the program   (PDF, 0.7 MB , 18 Pages)
Press here to download the 2013 Academic Plan of the program   (PDF, 0.7 MB , 17 Pages)
PROGRAM EDUCATIONAL OBJECTIVES
a. Identify core and specific functional concepts of marketing.
b. Recognize the global nature of marketing and develop appropriate measures to operate effectively in international settings.
c. Analyse marketing problems and provide solutions based on a critical examination of marketing information.
d. Construct technology-based written reports, plans and professional interactive oral communication.
e. Operate professionally with the ability to collaborate and lead a group.
f. Demonstrate the ability to learn independently, innovatively and ethically.
PROGRAM INTENDED LEARNING OUTCOMES
a1. Students will identify and apply marketing knowledge and concepts to business situations.
a2. Students will understand the interconnections between marketing and core functional areas of business.
b1. Students will obtain knowledge about international business environments and cross-cultural differences.
b2. Students will identify and analyze major international business environment factors in marketing.
c1. Student will explain concepts used in making business and marketing decisions.
c2. Student will use appropriate tools to make an effective decision.
d1. Student will prepare written documents that are clear and concise, using appropriate style and presentation for the intended audience, purpose and context.
d2. Students will prepare and deliver oral presentations that are clear, focused, well-structured, and delivered in a professional manner.
e1. Students will develop leadership skills necessary to perform effectively in a professional context.
e2. Students will participate in experiential learning understand the benefits of working in teams composed of people from various educational, and work experience backgrounds.
f1. Students will identify and assess ethical, environmental and/or sustainability considerations in marketing decision-making and practice
f2. Students will identify social and cultural implications of business situation.
